The, The And Social Work - 779 Words

Chapter Six: Conclusion 6.1 Summary of the research The aims of the research were to explore the awareness professionals have of the adversities families may experience when loved one is incarcerated. In addition to this awareness the study went on to explore what options of support these professionals currently offer to prisoner s families and their perceptions of the barriers to support services. The study firstly explored previous literature surrounding the adversities of prisoner s families to identify which professionals would be most beneficial to meeting their needs. Through this approach, it was possible to hypothesise that education, welfare and social work would be strong focus areas for this research. Semi-structured interviews were utilised to explore the knowledge and viewpoints a sample of one home school liaison officer, a primary school head teacher, a looked after children s social worker and a welfare rights officer. The data was analysed using interpretative phenomenological analysis (IPA) to identify codes and the mes within the data. The analytical software NVIVO was used to organise the data. From this analysis it has been possible to conclude that all the professionals had a good awareness of the adversities prisoner s families may experience and were able to draw upon their knowledge and experiences of ways in which they would work to support both the adults and children within the families. This exploration has also highlighted the importantShow MoreRelatedThe Work And Social Work1326 Words   |  6 Pageswas going to major in. Social work was always a possibility, since I love helping people out. However, after taking part in this experience, I learned that the combination of legal work and social work was not a line of work that I am interested in. Another aspect that I took away from this assignment was that this profession is rewarding at times, but it’s also exhausting. I knew it was never going to be easy advocating for these clients, but I had no idea how much work truly went into fightingRead MoreSocial Workers And Social Work Essay1165 Words   |  5 Pages In today`s society, social work as a profession has changed enormously over time. Many interviews, samples and surveys from individuals have been taken over the years about the perception of social workers. Earlier samples of surveys and interviews have shown that social work was not always a popular profession, but now social workers are popular publicly. The public as in people now has a better understanding of social work. Studies showed that numerous of people do not quite have a full understandingRead MoreSocial Workers And Social Work1684 Words   |  7 Pages At the heart of social work most social workers consider their social work values as one of the most crucial principles of the social work profession (Higham 2006). The recent report of the social work taskforce sets out a vision of social work for a profession confident about its values, purpose and identity (Social Work Taskforce, 2009, pg61). Generally, the term value is viewed as particular beliefs or principles an i ndividual may hold deemed worthy or valuable (Banks,S, 2006). BASWA 2012 definesRead MoreThe Social Work Of A Social Worker1551 Words   |  7 PagesUnder the social work profession, social workers embrace the principle of social justice and are committed to work toward achieving social change. In direct practice, social workers work with individuals living in poverty and subjected to all sorts of injustices. In social work, practitioners work in partnership with clients, when coming up with possible solutions to the presenting problems. It is important that in the process, social workers remain with a nonjudgmental attitude and look at howRead MoreSocial Media And Social Work1402 Words   |  6 PagesSocial Media and Social Worker the Odd Couple Social media and social work, quite the odd couple. This odd couple has now become closely entangled. According to the â€Å"Article Communication Technology Integration into Social Work Practice,† 66% of the new social work graduates are social media savvy. Social media has become an essential part of social work, but concerns have been raised. Although we know the world is constantly changing, author Lindsey Getz notes: The use of mobile technology inRead MoreSocial Workers And The Social Work Essay1706 Words   |  7 PagesSocial workers are caregivers, they provide assistance to people in need, and they address social problems. The social worker’s goal is the improvement of society to better the lives of individuals in need. The social work professional mission is to enhance the well-being of people and to assist them in meeting their basic needs, with particular emphasis on the needs of the poor, and the vulnerable individual. The Social Work profession has six core values. Social workers incorporate these core valuesRead MoreSocial Workers And Social Work950 Words   |  4 Pages The social work profession is a profession that is created with educated professionals, social workers, which make important contributions to society by helping society’s most vulnerable individuals, families, and groups. Social workers assist vulnerable populations with enhancing their social functionin g, meeting their needs, and solving problems. Social policies are a key component in the success of the social workers ability to help the vulnerable. â€Å"Social policies are the laws, rules, and regulationsRead MoreThe Social Work Of A Social Worker1585 Words   |  7 PagesAs a social worker, we are essentially given the opportunity to utilize our past and personal experiences, educational background, and diverse relationships to make a difference in countless people’s lives. Whether we choose to dedicate ourselves to practicing micro or macro social work, we can influence the outcomes of social policies, assist clients with obtaining basic necessities, or change a person’s thought processes by applying psychosocial theories as necessary. However, we are obligatedRead MoreSocial Work As A Social Worker1414 Words   |  6 Pagesreasoning. What makes social work idiosyncratic unlike the rest is the willingness and passion to promote human well-being. I yearn and hunger to see growth of what is already innate. That is the reason psychology became my undeclared major. My ignorance of the social work role did create misconceptions and fears. I knew I had to be in some helping profession. I was not sure if I would do so through occupational therapy, psychology, teaching, or social work. I wanted to be a social worker, but I wasRead MoreSocial Class And Social Work Essay1367 Words   |  6 Pagespurpose of this assignment is to Examine the extent to which social class determines life chances in contemporary Britain, and explore the relevance of the issue for students on a social work degree. Within this document I will identify and explore key concepts and approaches in the sociological analysis of social differentiation in modern society. I will then use these concepts and apply them to contemporary britain in order to explain how social class influences an individual s life chances. I will

The Importance Of Being Accepted When Coming Out As A Gay...

The Importance of Being Accepted When coming out as a gay individual, there is a desire to be loved and accepted for who they are by the family. When parents reject their child’s sexual orientation it often comes to kicking the child out of their home out of shame for their sexuality. In recent statistics, ‘Studies indicate that between 25% and 50% of homeless youth are LGBT and on the streets because of their sexual orientation or gender identity’ (Pflagnyc, Statistics You Should Know About Gay and Transgender Students). LGBT youth’s also have an increased chance of living in an abusive household with older parents due to a contrast of two different generations. The young generation of today is more susceptible to accepting LGBT members because it is a more liberal time period. However, the older generations are most likely to shun them due to biblical or principals that they grew up with. The more accepting parents are of things they cannot change, the ha ppier the child often is after coming out to them. Homelessness has become an issue in recent years as more teens are starting to come out to their parents, who have lived in the previous generation. Religion has played a key part in the rejection of LGBT youth’s due to its blunt statements like, â€Å"Thou shalt not lie with mankind, as with womankind: it is abomination† (Bible 98). Older generations examine and follow the bible more closely than the newest generation and take certain verses to heart. Because they read thatShow MoreRelatedThe Legalization Of Gay Marriage1269 Words   |  6 Pages It appears people are less frequently getting married to hide being gay than in the past. Now it has be-come more prominent socially. The legalization of gay marriage has led to more people feeling comfortable coming out. There are definitely still people that hide being gay due to family, friends, or religious lack of acceptance. This could af-fect treatment of patient if they do not fully tell the physician their full sexual history. In the video, one of the characters said, â€Å"everything in itsRead MoreHistorical and Scientific Perspectives on Homosexuality907 Words   |  4 PagesHistorical and scientific perspectives on homosexuality In contemporary Western culture, choices about romantic love and sexuality are a critical aspect of individual self-definition. Whether someone is homosexual or heterosexual is thus also considered to be a crucial aspect of who he or she is as a human being. In previous eras, where individuals were married young, and entered into arranged marriages, this was not the case. Although people had same-sex desire, this desire was enjoyed outside of marriageRead MoreThe Amazing Adventures Of Kavalier And Clay1076 Words   |  5 PagesThe United States has struggled with the ideal of freedom throughout history including the 21st century. Nothing is more foundational to Americans as individuals and as a nation than freedom. Freedom, known as liberty, is embedded in our history and everyday life. American freedom has been represented by statues, fleeing from slave masters, and the rights to vote. Freedom has never been a fixed concept, it has been a tenacious conflict in American history. Ame rican freedom has been debates, disagreementsRead MoreA Progressive Era Of The United States Of America Essay1729 Words   |  7 Pagesdominant culture in America has presented toward the LGBT community has made it almost impossible for LGBT educators to feel welcome and safe in their schools and neighborhoods. The beginning years of a child’s life are very crucial because it is when the foundation of their knowledge is built. School teachers play a big role in young children’s lives because beginning as early as the age of four, parents send their kids to school to begin their education. Because of what we learn in school andRead MoreSexuality And Its Impact On Our Values And Experience Taught By Alfred C. Kinsey1649 Words   |  7 PagesDiamonds John Corvino and Tech they all point out the beauty of sexual fluidity and they all challenge heteronormativity because it limits sexual freedom. Furthermore, they explain the importance of people’s gender presentation. For their reading I learned to be more spathic of marginalized groups such as homosexuals, be more open to sexual fluidity despite my religious value, and have enough respect for people preferred gender and sexuality. Coming up as a young kid from South Central Los AngelesRead MoreRough Draft For Better Or For Worse3638 Words   |  15 PagesRough Draft â€Å"For Better or for Worse† When we are young we play house and we play doctor, we pretend we are husbands and wives to the kids we play with. Marriage is imbedded into our minds at a young age and we value marriage as we get older. We see examples of marriages through personal experience, the TV, and through the media, but how much has marriage changed now compared to the 1950’s? The idea of marriage has been altered and improved since the 1950’s because of feminism, views about individualismRead MorePrejudice And Discrimination Regarding Lgbt Essay2199 Words   |  9 PagesAthletics There are differences between what is considered to be prejudice and what discrimination is. Prejudice is identified as a typically negative attitude that is directed towards an individual s social status, or group. Discrimination is reported as completing a negative act, or acts, towards a group, or individuals in a group, on the bias of the same reason or reasons. Given what is known, or inferred, about prejudice and discrimination, it can be related back to how LGBT associates are effectedRead MoreThe Issue Of Adolescent Homosexuality2435 Words   |  10 PagesIn today’s society, it is very difficult for some teenagers to be who they truly are because of the risk of being ostracized and isolated by their peers. There are certain pressures and prejudices imposed by a predominately heterosexual society on homosexuals, and especially on homosexual teens, that can cause teenagers to suppress their preferences. These stereotypes can influence if a teen is willing to openly rev eal their sexual identity and because society has become so absent- minded to theRead MoreMulticultural Issues in the Helping Profession Essay3828 Words   |  16 Pagesof sub-cultures that exist such as interracial couples, the disabled such as children with autism, and homosexual cultures. In this new era we live in, interracial marriages and relationships are becoming more customary than forty years ago. When the immigration policy changed allowing more Asians and Hispanics into the United States, the flood gates opened for interracial marriages between Asians and Whites and Hispanics and non-Hispanics (Rosenfeld). Nevertheless, interracial marriages continueRead MoreThe Theory Of Moral Behavior1615 Words   |  7 Pagesneutral. This means that all questions are leading questions, that we always have a notion of the knowledge we find. The definition of ‘neutral’ in the English dictionary is: ‘not supporting either side in a conflict, disagreement: impartial’1. It means being detached and impersonal to situations, questions or judgements. Mathematics, as an area of knowledge is said to be a subject that already exists in the natural world, only that we discover its marvellous phenomena rather than invent them. The discoveries

The road to polyamory Free Essays

string(71) " marriage has become a reality\? Surely the ACLU will lead the charge\." Will same-sex matrimony extend marriage’s stabilizing effects to homosexuals? Will gay marriage undermine family life? A lot is riding on the answers to these questions. But the media’s reflexive labeling of doubts about gay marriage as homophobia has made it almost impossible to debate the social effects of this reform. Now with the Supreme Court’s ringing affirmation of sexual liberty in Lawrence v. We will write a custom essay sample on The road to polyamory or any similar topic only for you Order Now Texas, that debate is unavoidable. Among the likeliest effects of gay marriage is to take us down a slippery slope to legalized polygamy and â€Å"polyamory† (group marriage). Marriage will be transformed into a variety of relationship contracts, linking two, three, or more individuals (however weakly and temporarily) in every conceivable combination of male and female. A scare scenario? Hardly. The bottom of this slope is visible from where we stand. Advocacy of legalized polygamy is growing. A network of grass-roots organizations seeking legal recognition for group marriage already exists. The cause of legalized group marriage is championed by a powerful faction of family law specialists. Influential legal bodies in both the United States and Canada have presented radical programs of marital reform. Some of these quasi-governmental proposals go so far as to suggest the abolition of marriage. The ideas behind this movement have already achieved surprising influence with a prominent American politician. None of this is well known. Both the media and public spokesmen for the gay marriage movement treat the issue as an unproblematic advance for civil rights. True, a small number of relatively conservative gay spokesmen do consider the social effects of gay matrimony, insisting that they will be beneficent, that homosexual unions will become more stable. Yet another faction of gay rights advocates actually favors gay marriage as a step toward the abolition of marriage itself. This group agrees that there is a slippery slope, and wants to hasten the slide down. To consider what comes after gay marriage is not to say that gay marriage itself poses no danger to the institution of marriage. Quite apart from the likelihood that it will usher in legalized polygamy and polyamory, gay marriage will almost certainly weaken the belief that monogamy lies at the heart of marriage. But to see why this is so, we will first need to reconnoiter the slippery slope. Promoting polygamy DURING THE 1996 congressional debate on the Defense of Marriage Act, which affirmed the ability of the states and the federal government to withhold recognition from same-sex marriages, gay marriage advocates were put on the defensive by the polygamy question. If gays had a right to marry, why not polygamists? Andrew Sullivan, one of gay marriage’s most intelligent defenders, labeled the question fear-mongering–akin to the discredited belief that interracial marriage would lead to birth defects. â€Å"To the best of my knowledge,† said Sullivan, â€Å"there is no polygamists’ rights organization poised to exploit same-sex marriage and return the republic to polygamous abandon. † Actually, there are now many such organizations. And their strategy–even their existence–owes much to the movement for gay marriage. Scoffing at the polygamy prospect as ludicrous has been the strategy of choice for gay marriage advocates. In 2000, following Vermont’s enactment of civil unions, Matt Coles, director of the American Civil Liberties Union’s Lesbian and Gay Rights Project, said, â€Å"I think the idea that there is some kind of slippery slope [to polygamy or group marriage] is silly. † As proof, Coles said that America had legalized interracial marriage, while also forcing Utah to ban polygamy before admission to the union. That dichotomy, said Coles, shows that Americans are capable of distinguishing between better and worse proposals for reforming marriage. Are we? When Tom Green was put on trial in Utah for polygamy in 2001, it played like a dress rehearsal for the coming movement to legalize polygamy. True, Green was convicted for violating what he called Utah’s â€Å"don’t ask, don’t tell† policy on polygamy. Pointedly refusing to â€Å"hide in the closet,† he touted polygamy on the Sally Jessy Raphael, Queen Latifah, Geraldo Rivera, and Jerry Springer shows, and on â€Å"Dateline NBC† and â€Å"48 Hours. † But the Green trial was not just a cable spectacle. It brought out a surprising number of mainstream defenses of polygamy. And most of the defenders went to bat for polygamy by drawing direct comparisons to gay marriage. Writing in the Village Voice, gay leftist Richard Goldstein equated the drive for state-sanctioned polygamy with the movement for gay marriage. The political reluctance of gays to embrace polygamists was understandable, said Goldstein, â€Å"but our fates are entwined in fundamental ways. â€Å" Libertarian Jacob Sullum defended polygamy, along with all other consensual domestic arrangements, in the Washington Times. Syndicated liberal columnist Ellen Goodman took up the cause of polygamy with a direct comparison to gay marriage. Steve Chapman, a member of the Chicago Tribune editorial board, defended polygamy in the Tribune and in Slate. The New York Times published a Week in Review article juxtaposing photos of Tom Green’s family with sociobiological arguments about the naturalness of polygamy and promiscuity. The ACLU’s Matt Coles may have derided the idea of a slippery slope from gay marriage to polygamy, but the ACLU itself stepped in to help Tom Green during his trial and declared its support for the repeal of all â€Å"laws prohibiting or penalizing the practice of plural marriage. † There is of course a difference between repealing such laws and formal state recognition of polygamous marriages. Neither the ACLU nor, say, Ellen Goodman has directly advocated formal state recognition. Yet they give us no reason to suppose that, when the time is ripe, they will not do so. Stephen Clark, the legal director of the Utah ACLU, has said, â€Å"Talking to Utah’s polygamists is like talking to gays and lesbians who really want the right to live their lives. † All this was in 2001, well before the prospect that legal gay marriage might create the cultural conditions for state-sanctioned polygamy. Can anyone doubt that greater public support will be forthcoming once gay marriage has become a reality? Surely the ACLU will lead the charge. You read "The road to polyamory" in category "Papers" Why is state-sanctioned polygamy a problem? The deep reason is that it erodes the ethos of monogamous marriage. Despite the divorce revolution, Americans still take it for granted that marriage means monogamy. The ideal of fidelity may be breached in practice, yet adultery is clearly understood as a transgression against marriage. Legal polygamy would jeopardize that understanding, and that is why polygamy has historically been treated in the West as an offense against society itself. In most non-Western cultures, marriage is not a union of freely choosing individuals, but an alliance of family groups. The emotional relationship between husband and wife is attenuated and subordinated to the economic and political interests of extended kin. But in our world of freely choosing individuals, extended families fall away, and love and companionship are the only surviving principles on which families can be built. From Thomas Aquinas through Richard Posner, almost every serious observer has granted the incompatibility between polygamy and Western companionate marriage. Where polygamy works, it does so because the husband and his wives are emotionally distant. Even then, jealousy is a constant danger, averted only by strict rules of seniority or parity in the husband’s economic support of his wives. Polygamy is more about those resources than about sex. Yet in many polygamous societies, even though only 10 or 15 percent of men may actually have multiple wives, there is a widely held belief that men need multiple women. The result is that polygamists are often promiscuous–just not with their own wives. Anthropologist Philip Kilbride reports a Nigerian survey in which, among urban male polygamists, 44 percent said their most recent sexual partners were women other than their wives. For monogamous, married Nigerian men in urban areas, that figure rose to 67 percent. Even though polygamous marriage is less about sex than security, societies that permit polygamy tend to reject the idea of marital fidelity–for everyone, polygamists included. Mormon polygamy has always been a complicated and evolving combination of Western mores and classic polygamous patterns. Like Western companionate marriage, Mormon polygamy condemns extramarital sex. Yet historically, like its non-Western counterparts, it de-emphasized romantic love. Even so, jealousy was always a problem. One study puts the rate of 19th-century polygamous divorce at triple the rate for monogamous families. Unlike their forebears, contemporary Mormon polygamists try to combine polygamy with companionate marriage–and have a very tough time of it. We have no definitive figures, but divorce is frequent. Irwin Altman and Joseph Ginat, who’ve written the most detailed account of today’s breakaway Mormon polygamist sects, highlight the special stresses put on families trying to combine modern notions of romantic love with polygamy. Strict religious rules of parity among wives make the effort to create a hybrid traditionalist/modern version of Mormon polygamy at least plausible, if very stressful. But polygamy let loose in modern secular America would destroy our understanding of marital fidelity, while putting nothing viable in its place. And postmodern polygamy is a lot closer than you think. Polyamory AMERICA’S NEW, souped-up version of polygamy is called â€Å"polyamory. † Polyamorists trace their descent from the anti-monogamy movements of the sixties and seventies–everything from hippie communes, to the support groups that grew up around Robert Rimmer’s 1966 novel â€Å"The Harrad Experiment,† to the cult of Bhagwan Shree Rajneesh. Polyamorists proselytize for â€Å"responsible non-monogamy†Ã¢â‚¬â€œopen, loving, and stable sexual relationships among more than two people. The modern polyamory movement took off in the mid-nineties–partly because of the growth of the Internet (with its confidentiality), but also in parallel to, and inspired by, the rising gay marriage movement. Unlike classic polygamy, which features one man and several women, polyamory comprises a bewildering variety of sexual combinations. There are triads of one woman and two men; heterosexual group marriages; groups in which some or all members are bisexual; lesbian groups, and so forth. (For details, see Deborah Anapol’s â€Å"Polyamory: The New Love Without Limits,† one of the movement’s authoritative guides, or Google the word polyamory. ) Supposedly, polyamory is not a synonym for promiscuity. In practice, though, there is a continuum between polyamory and â€Å"swinging. † Swinging couples dally with multiple sexual partners while intentionally avoiding emotional entanglements. Polyamorists, in contrast, try to establish stable emotional ties among a sexually connected group. Although the subcultures of swinging and polyamory are recognizably different, many individuals move freely between them. And since polyamorous group marriages can be sexually closed or open, it’s often tough to draw a line between polyamory and swinging. Here, then, is the modern American version of Nigeria’s extramarital polygamous promiscuity. Once the principles of monogamous companionate marriage are breached, even for supposedly stable and committed sexual groups, the slide toward full-fledged promiscuity is difficult to halt. Polyamorists are enthusiastic proponents of same-sex marriage. Obviously, any attempt to restrict marriage to a single man and woman would prevent the legalization of polyamory. After passage of the Defense of Marriage Act in 1996, an article appeared in Loving More, the flagship magazine of the polyamory movement, calling for the creation of a polyamorist rights movement modeled on the movement for gay rights. The piece was published under the pen name Joy Singer, identified as the graduate of a â€Å"top ten law school† and a political organizer and public official in California for the previous two decades. Taking a leaf from the gay marriage movement, Singer suggested starting small. A campaign for hospital visitation rights for polyamorous spouses would be the way to begin. Full marriage and adoption rights would come later. Again using the gay marriage movement as a model, Singer called for careful selection of acceptable public spokesmen (i. e. , people from longstanding poly families with children). Singer even published a speech by Iowa state legislator Ed Fallon on behalf of gay marriage, arguing that the goal would be to get a congressman to give exactly the same speech as Fallon, but substituting the word â€Å"poly† for â€Å"gay† throughout. Try telling polyamorists that the link between gay marriage and group marriage is a mirage. The flexible, egalitarian, and altogether postmodern polyamorists are more likely to influence the larger society than Mormon polygamists. The polyamorists go after monogamy in a way that resonates with America’s secular, post-sixties culture. Yet the fundamental drawback is the same for Mormons and polyamorists alike. Polyamory websites are filled with chatter about jealousy, the problem that will not go away. Inevitably, group marriages based on modern principles of companionate love, without religious rules and restraints, are unstable. Like the short-lived hippie communes, group marriages will be broken on the contradiction between companionate love and group solidarity. And children will pay the price. The harms of state-sanctioned polyamorous marriage would extend well beyond the polyamorists themselves. Once monogamy is defined out of marriage, it will be next to impossible to educate a new generation in what it takes to keep companionate marriage intact. State-sanctioned polyamory would spell the effective end of marriage. And that is precisely what polyamory’s new–and surprisingly influential–defenders are aiming for. The family law radicals STATE-SANCTIONED polyamory is now the cutting-edge issue among scholars of family law. The preeminent school of thought in academic family law has its origins in the arguments of radical gay activists who once opposed same-sex marriage. In the early nineties, radicals like longtime National Gay and Lesbian Task Force policy director Paula Ettelbrick spoke out against making legal marriage a priority for the gay rights movement. Marriage, Ettelbrick reminded her fellow activists, â€Å"has long been the focus of radical feminist revulsion. † Encouraging gays to marry, said Ettelbrick, would only force gay â€Å"assimilation† to American norms, when the real object of the gay rights movement ought to be getting Americans to accept gay difference. â€Å"Being queer,† said Ettelbrick, â€Å"means pushing the parameters of sex and family, and in the process transforming the very fabric of society. † Promoting polyamory is the ideal way to â€Å"radically reorder society’s view of the family,† and Ettelbrick, who has since formally signed on as a supporter of gay marriage (and is frequently quoted by the press), is now part of a movement that hopes to use gay marriage as an opening to press for state-sanctioned polyamory. Ettelbrick teaches law at the University of Michigan, New York University, Barnard, and Columbia. She has a lot of company. How to cite The road to polyamory, Papers

Advances in Digital Marketing for Podcast Format -myassignmenthelp

Question: Discuss about theAdvances in Digital Marketing for Podcast Format. Answer: Introduction: This course work aims to discuss the advances and opportunities that the digital marketing can create in this world of fast growing technology. There are various strengths and weaknesses of the podcast format that help the podcast creators to gain scopes for advancement. Moreover, there are several strategies which may be followed for enhancing the listeners or audience involvement with the presentation. As podcasts continue to grow in popularity, they can be a tool to use to advocate for the promotion of the centre (Vasilopoulos et al. 2015). The coursework finally concludes with the critical evaluation of the recommendations that the creators have used to repurposing the contents and achieve perfect conversion goals. Strengths and weaknesses of the podcast format: Podcast is a sequence of digital media files that are either digital video or audio, mainly episodic, program driven and downloadable. It is mainly applicable with the particular theme or a host. It is convenient and reaches via an automated feed with the computer software. RSS has the similar nature of those of podcast that allow the subscribers for subscribe to the sets of feeds for viewing syndicated the website contents. The format that is used for podcasting, mainly RSS 2.0 with enclosures. The enclosures refer to all binary (non-text) downloads.The lists of all audio and video files associated with the given series can be maintained particularly on the server of the distributor as web feed. The listener as well as viewer employs a special client application software termed as pod catcher. It can access that web feed of the distributor, check for updates then download all the new files in that series (Shah, Cappella and Neuman 2015).There are numerous strengths and weaknesses of this podcasting facility. Strengths: Convenience: iPod can play podcast files hence the users can view as well as listen to their favourite files anytime and anywhere. For doing this they do not need to sit before their computers for reviewing their files. Podcasting is very much valuable for the selected age groups where the students can follow up the important information in order to complete understanding of their work ideas or lessons. They can learn various modalities beyond their selected studies. These audio and video files can aid or supplement for studying. These files can be easily and inexpensively created as well as downloaded in any of the websites. Hence the lectures or presentation can be accessed at any time offering supple learning options. Easily reachable: materials such as presentation and transcripts consisting any audio and video files, needs to be fully accessible. Editing as well as uploading of the high-quality files may be time consuming. Larger files need storm broad band connections creating worse situation for the slow dial up connection users. On the other hand, the podcasting can be accessible for any kind of users just making sure that they have mp3 player or iPods. Easy to create: creating podcast is very easy. The users only need a computer or even a smartphone. Where there will be a software for recording the presentation. The users also need a connection for uploading it in the internet (Paterson et al 2015). It is very inexpensive that the selected age group can easily make it. There are multiple sites that can help the users to reach a wide range of audience. The users can buy software packages in order to edit the podcasts, add desired sound effects and save them for future use. Weaknesses: Not searchable: podcasts are not easily searchable. Despite the fact that there are numerous search engines available for identifying the desired podcast but it sometimes become impossible to directly search one particular audio file. Time consuming: podcasting is used by the professors to both provide and receive information for the students. However, the main disadvantage of this kind of facility is that the professors need to invest huge time to find and check the students files because web is a public place as well as vast. Larger files will be needing more time for the professors to check. Limited audience: podcasting needs computer or smartphone along with high speed data connection. Many of the students do not have access in the medium. Moreover, the people who prefer reading something to listing or watch, podcasting is of no use to them. loss of control: unlike any other digital mediums, podcasts are quite easy to share. Hence the creators of the podcasts need to take steps for protecting their files against unauthorised file copying and sharing (Koo, Chung and Kim 2015). The materials can contain audios and videos for personal study which may be accessed by other students if not copyrighted. Distraction: allowing the usage of iPod in the universities can be a major reason of poor result or productivity due to distraction the segmented age cohort of 22 and 30 years with iPods can be side-tracked easily and listen to their favourite music or watch videos instead of doing actual works. Using the podcast format in consumer engagement: Podcast always provides scopes for bringing back the listeners to the sites community. As well as extending the conversation. The creators can grab the opportunity to ask for giving their feedbacks about the series which will help them to increase engagements that the creator cannot have through one of emails. The podcast makers can build a good relationship with the listeners then can send promotional contents via personal emails (Merhi 2015). Here they can engage in detailed ideas for future podcasts or to review the previouspodcasts for improving the quality. In increasing consumer engagement, the podcast format can have a video transcription or blog written on that particular subject about which the podcast ids actually made (Lin et al. 2016). It will serve more people and engage them to remain connected with the podcast builders. The podcasts can be used for campaigning for which the loyalty between the creator and the listener is essential. Through proper application of presentation, the podcast builders will have a strong group of followers who will act of the suggestions of the maker. Repurposing the vlog content: Repurposing the vlog is necessary for reaching more people as well as the promotion of the university. As the vlog has disclosed the happy and positive issues that the students feel in the university, the visual effect that the vlog aims to deliver can be used to attract more people to share their perception (Alam et al. 2016). This vlog focuses purely on the target audience who are mainly the international students but if repurposed, this vlog can have more engaging podcast and achieve the objective of repurposing. As mentioned before the video podcast have been created for one particular segment of audience hence restructuring the video content into an audio will not be acceptable for the audience but turning it into a blog post can be good enough to reach more people. According to Nwosu et al. (2017), the vlog has a story telling nature hence transforming it into a written blog will be reaching both the native and the international students of the university. In addition to this, the story presented in the vlog, can be delivered through the transcription. Here the content will be transcript which will have more audience penetration. Beside this, this vlog can be used for making a series later by creating more vlog like this. They can be focussing on the same issue or different according to the response of the listeners. The chief aim is the gain more audience engagements, hence the creators needs to take more innovative steps to gain popularity. Innovative steps to reach more audience: For reaching more audience and gain popularities some steps are to be followed these are- Create High-Value Show Notes for SEO, Links, and Sharing by using Show Notes to rank on Google. The creators can make show notes highly shareable in order to get featured. Repurposing the episodes to promote on other platforms like YouTube Sound cloud can be used to host the podcast Making new episodes for Facebook, Twitter, Instagram and Pinterest featuring guestswith an audience will attract more audience promoting podcast is to go on other podcasts in same niche submitting episodes to aggregators and message boards so that it can be promoted to other audiences, open to interesting videos, articles, podcasts and other media. asking for reviews to increase ranking which may be done through running a giveaway and building email lists to get reviews (Tiago and Verssimo 2014). Business objective and level of engagement: Through this podcast medium the creators can connect with their audience and use more casual tones (Brust, Cooke and Yeung 2015). This sense of connection as well as comfort allow the listeners to ask many questions hence the creator can analyse or discuss the sections that he had skipped beforehand. This will lead to personal as well as organisational success. The perfect delivery of the perception which the podcast makers desire to convey through their presentations, will effectively increase the dependence of the listeners because through this medium, they will have more answers to be described hence remain connected to get more productions which will build relationship and bring fame. This will motivate to publish next series of podcast. Conclusion: Therefore, it can be concluded that podcast is one of the most important medium which has been built for one particular segment of the students of the university. Despite the fact that there are numerous drawbacks of this medium, its positive application cannot be avoided. Like all other social media platforms, this podcast can be used to have a positive effect on the target audience. For this reason, listener engagement is quite essential. Engaging with audience is a key for every type of successful content marketing. 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